Professional Experience

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lululemon 2024 - present

Driving global brand strategy for the running category, driving creative marketing opportunities rooted in cultural relevance and consumer mindset to position lululemon as a leader in performance apparel.

Portland Trail Blazers (NBA) 2022-2024

Developed integrated partnership strategies and brand initiatives that connected global partners with culture-defining NBA moments, creating new revenue opportunities while elevating fan engagement

Zwift 2021-2022

Owned campaign strategy and execution in the endurance sports space, building brand awareness and community growth for a fast-growing fitness tech startup.

Evolution Physical Therapy 2020-2021

Directed marketing activites to boost brand visibility and patient engagement, supporting expansion into the Mountain Region and shifting strategies to digital and virtual channels during the pandemic.

Strava 2018-2019

Led marketing programs targeting running and endurance communities, driving significant user growth and accelerating widespread adoption in a key market through data-driven storytelling and strategic initiatives.

Los Angeles Marathon (currently The McCourt Foundation) 2017-2019

Led digital communication efforts across social, email, and website channels, and launched the organization’s first widespread participant retention program—helping expand running culture and deepen engagement for one of the nation’s largest marathons.